Gross Revenue
$482,940
▲ 12.4% MoMNet Profit
$131,204
▲ 15.2% MoMNew Customers
1,284
▲ 9.7%Churned Customers
96
▼ 2.1%Daily Revenue vs Target — August
Revenue by Channel
Weekly Performance
Executive Summary
- Revenue grew 12.4% MoM, beating the $450K target by $32.9K.
- Subscription revenue hit an all-time high of $361K, driven by the Pro plan (+19%).
- Churn dropped to 4.1% after onboarding improvements shipped Aug 9.
- Paid acquisition CAC rose to $84; organic share improved to 42%.
- Risk item: APAC pipeline coverage fell below 3× quota — flag for September planning.
Department P&L Snapshot
| Department | Budget | Actual | Variance | Status |
|---|---|---|---|---|
| Engineering | $320,000 | $348,000 | +$28,000 | Over |
| Marketing | $180,000 | $165,000 | −$15,000 | Under |
| Sales | $240,000 | $255,000 | +$15,000 | Over |
| Support | $110,000 | $132,000 | +$22,000 | Over |
| Operations | $90,000 | $84,000 | −$6,000 | Under |